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Connecting high level technologies with basic needs

Magic Mitad

Connecting high level technologies with basic needs

Founding Year:2014

Location:The Netherlands

Theme:Urban Transitions

We assess the basic needs of target customers and select and/or develop appropriate technologies. We are currently working on a prove of concept in Ethiopia, where we reduce energy needs of baking the national staple food, Injera, by introducing a fuel efficiënt baking plate. This is done under the product name of “Magic Mitad”. We strive to further fulfill basic needs of other local populations.


Leon Simons – Climate Change, energy and Innovation, autodidact

Bas van den Berg – Global Business & Stakeholder Management, M.Sc.

Team Members

Leon Simons

Bas van den Berg

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Freek Dielissen

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